Sherry Finkel Murphy, CFP®, RICP®, ChFC®

Not Young Not Done

Recent


About


Sherry Finkel Murphy is Founder and CEO of MadrinaMolly, LLC, a content community and platform that creates and distributes financial and longevity planning education through powerful storytelling. Sherry is a CERTIFIED FINANCIAL PLANNER® Professional (CFP®,) Chartered Financial Consultant® (ChFC®,) and Retirement Income Certified Professional® (RICP®.) With 40+ years in multiple successful careers, she excels in helping clients fund both retirement and continuous reinvention.

Focusing on a cohort of (mostly) women from 40s to 70s, Sherry delivers financial and longevity planning education in easy-to-understand language. Sherry’s innovative messaging fills practical gaps in the classic financial planning domain, emphasizing that today’s retirement includes encore careers, multi-generational obligations, and a much longer after work phase. She has developed a set of lessons to help professionals in their 50s re-frame the multi-decade retirement process to achieve more successful outcomes.

In January 2024, Sherry completed the sale of her financial planning practice. Through Madrina Molly, she now provides subscription memberships to answer questions and provides education and resources to the Women of a Certain Age(ncy) who are determined to flex their financial muscle.

Sherry Finkel Murphy is a trusted source of wisdom for those who are NOT YOUNG, NOT DONE. Is that you too?

Speaking


The Triple-decker Club Sandwich Generation

Our families have become “everyone everywhere all the time.” How do we support our kids, our parents, and our partners simultaneously once we realize that nobody is going anywhere anytime soon? What does our increased longevity mean for housing, for caregiving, and for financial freedom?

The Year of Not Saving Money

There are benefits to taking a sabbatical or a big vacation before retirement, not the least of which is it enables you to work longer (thus avoiding spending down too soon or paying for pre-Medicare health insurance); it enables you to manage the short window between launching children and minding frail parents; and it enables you to check items off your bucket list while your body can still climb Machu Picchu.  Rethink the decade before retirement.

Think Thanatologically!

This big word describes the amount of time you have left to live, according to the actuaries.  If only the last 5-10 years of your life are “old age”, what are you going to do with the time you’ve been given?  Sherry shares why you have a lot more runway than you think, why there’s still time to right your financial plan, invest in your health, and start something new.  You are Not Young and Not Done too.  And you’re going the distance!

Defense Wins Championships: How to Create and Use a “Hedge” to Enable Taking Risks

Investing strategies are sexy and get all the press. But your ability to accept greater financial risk in life (and, thus, earn greater rewards) benefits from having a backstop. That backstop is your “hedge.” And it applies to everything from job security to early-stage venture investing. If you develop a great hedge, you can remain aggressive in your portfolio, employment, and lifestyle forever.

Services


For Corporations

Sherry is available to coach groups or individuals in financial and longevity planning as part of your benefits/wellness plan.  

Arrange for a workforce presentation, group coaching, or financial and longevity planning programs for individuals. 

Corporate Services: Contact Sherry

For Advisors / Industry

Sherry is available to speak to your team with ideas for impact as you plan for the Triple-decker club sandwich generation, high cash flow women and their families, and active second 50-year professionals.  She is also available to present networking ideas for successful practice growth. 

Advisor Services: Contact Sherry

For Individuals

Sherry makes herself available on a subscription membership basis for Q&A to members of the Madrina Molly Community. This is an opportunity for more women to engage with CFP® level information whether or not you currently have a financial advisor. 

Substack subscription membership options include: 

  • Free: for public posts/newsletter 

  • Monthly/Annual: $10 mo/$99 yr Free content plus access to chat and Financial & Longevity Planning Posts

  • Cohort Membership: $379 (via Substack)

Individual Services: Substack Membership